![]() The home videos reinforce the family vibe the show has presented for its 20 seasons. The intro features old home videos of the sisters intercut with present-day footage with a vintage filter. The trend can be traced back a few years to 2017, when Keeping Up with the Kardashians adopted a vintage motif for its new opening. "I think there’s something about it that feels more authentic and a little bit artsy to see life captured on a camera that feels reminiscent of Christmas home videos, like watching yourself unbox presents," Dragsbaek says. The videos cut back and forth between crisp, glossy images and raw, choppy aesthetics. ![]() Before this year’s Met Gala, celebrities like Olivia Rodrigo filmed their own "get ready with me" videos on a handheld camcorder, while Vogue cameras captured the rest of the glam process. Over on Vogue’s YouTube channel, you can watch camcorder footage for that retro feel. "It's this sort of nostalgia for things that maybe you didn’t experience but maybe you have heard about or seen imagery about that you want to emulate," Buxton added.īrands are banking on that nostalgia, too. ![]() It's this sort of nostalgia for things that maybe you didn’t experience but maybe you have heard about or seen imagery about that you want to emulate.Īnd even if 20-year-old Chamberlain is too young to truly remember what it was like to film on a camcorder, it might still feel comforting to her. "More and more viewers were coming online to meet very specific personal needs," Buxton told Mashable. Credit: YouTube/Emma ChamberlainĪccording to Maddy Buxton, a culture and trends manager at YouTube, creators like Chamberlain and Dragsbaek have tapped into nostalgia as a coping mechanism amid the pandemic. YouTuber Emma Chamberlain films herself on a camcorder while brushing her teeth. ![]()
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